‘Detox’ is a marketing buzzword often found on beauty products – but what does this actually mean? Natalie Blakely talks about how the industry conflates detoxification with deep cleansing and how we need to look for substantiated claims.
Dr. Natalie Blakely, skin expert and founder of Light Touch Clinic agrees: “I haven’t come across any skincare products that have the ability to actually pull out toxins from the skin, and while I like a good face mask, I don’t believe they can make detoxifying claims. Products can be relaxing, hydrating and cleansing – but that’s about it!”
There is some skincare on the market today which makes outrageous claims, and they are hugely misleading and confusing to the general public,” Dr. Blakely says. “But I would say that detoxifying the skin should be about cleaning it properly.
It’s also important not to underestimate the effects of exfoliation if you’re serious about stopping aggressors in their tracks. “I’d recommend opting for an enzyme exfoliator as opposed to an exfoliator that uses scrubbing particles – they shouldn’t be abrasive.” After something specialist-approved? “The ZENii Salicylic Acid Exfoliator, £45, is really great,” says Dr. Blakely.